Wildfish Marketing’s Model
We work with a fishery to meet the Fair Trade criteria to become certified. Both the processor and the fishermen must meet a variety of requirements specified by Fair Trade USA.
Prior to the season, we work to find a buyer who commits to predermined product quantity.
We create a branding and marketing strategy that includes a private label design and marketing materials.
The fishing community receives a Fair Brand premium, in addition to fair market prices, to invest into the community’s needs.
The Fair Trade product is marketed to consumers in a compelling way that tells the story of the impacts of the Fair Trade model.
Fair Trade principles create a lasting impact not only on the certified fishery but also on the local community and the environment, helping preserve the fish resources for future generations while also improving the lives of current ones.