Fair Trade

Our Mission

Wildfish Marketing is committed to providing superior-quality salmon products that follow environmentally and socially responsible practices. We believe that it takes all stakeholders — producers, workers, retail buyers and consumers — working together to ensure that the salmon industry remains viable for many generations into the future.

Bristol Bay Fair Trade Story

The pristine waters of Bristol Bay, Southwest Alaska, are home to the world’s-largest sustainable commercial salmon fishery. All five species of wild salmon — millions of coho, chinook, sockeye, pink and chum — spawn here every year and then migrate to the Bering Sea and back.

Fair Trade Certified™

Wildfish Marketing is a proud partner of Fair Trade USA, a global model that promotes sustainable and equitable trade practices that positively impact multiple stakeholders — producers, communities, businesses and consumers — and minimize environmental impact.

Our Values

Wildfish Marketing, LLC is committed to supporting and promoting programs that follow the philosophy of the triple bottom line. Environmental, social and economic sustainability are the three cornerstones of our work.


Healthy, Natural Fish For Life.